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Path 01 · Start your own business

Get out of the hamster wheel.

Most people don't own a job — the job owns them. Same commute, same desk, same boss, and the fear that AI makes the role disappear anyway. I'll help you build your own business, on your terms, from anywhere.

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Own company since 2003Location-free since 2018Done with a family of four
Florian Prensena with his wife and their two children
Since 2018Location-free as a family of four

If this sounds like your week, it's time.

You don't need to hate your job to know it's not your future.

You spend your best hours building someone else's dream.
Your income has a ceiling — and someone else decides where it is.
You've had business ideas for years, but never a plan to start.
AI tools are doing more of your job every month.
Two weeks of holiday a year. The rest: commute, desk, repeat.
You want more time with your kids — not just evenings and weekends.
Florian Prensena
Florian PrensenaEntrepreneur since 2003
Why listen to me

I didn't read about this. I lived it.

My company exists since 2003. I've run online businesses since 2006 — shops, a furniture brand with 3,000+ business clients, a health platform in ten languages, hotel software. In 2018 my wife, our two kids and I left with four one-way tickets and one backpack each.

Since then I've set up companies, bank accounts and payment systems that work across borders, kept everything legal and tax-compliant, and run it all from a laptop. That's the experience you get — not theory from someone who never left the office.

About meOur journey

From employee to owner in three moves.

The order matters. Most people start with the plane ticket — and that's where it goes wrong.

01
Mindset

Think like an owner

Change how you see income: skills as products, time as an asset, risk as something you plan for. Build a runway and an exit plan you can actually follow.

02
Setup

Build a slim business

Turn what you know into an offer people pay for. Set up your own company, bank, payments and website — lean, legal and ready to sell worldwide.

03
Freedom

Make it mobile

First income, then the move. Location-independent tools, family logistics, residency and a first test trip — nothing has to be permanent on day one.

Choose your way in.

Start with a call, join the 12-week group — or go private 1:1 with direct access to me.

Escape Plan
60 minutes on your situation, your money and your way out — with a written plan.
$249
Or Clarity Call 30 min $99 · Freedom Roadmap 90 min $449 · credited to a program
  • Honest look at your idea and finances
  • Your personal escape plan
  • Written summary within 48 hours
Book this call
Most popular
Freedom Group
12 weeks with weekly live group calls — from first idea to first income.
$4,997
12 weeks · pay in full or 3 instalments
  • 12 weekly live group calls with Florian
  • Small group of committed founders
  • Group chat between calls
  • Business model, offer & pricing
  • Company, banking & tools setup plan
  • AI track: AI on your own systems
  • Nomad & family transition plan
  • Recordings of every call
See the program
Most personal
Freedom Private
12 weeks 1:1 with private weekly calls and direct access to me.
$9,999
12 weeks · pay in full or 3 instalments
  • 12 weekly private 1:1 calls (60 min)
  • Private access: direct line to Florian on WhatsApp / Telegram
  • Priority replies between calls
  • Everything in Freedom Group — you can join the group calls too
  • Plan built around your business, family and timeline
  • Hands-on help with your company, website & AI setup
  • Recordings of every call
Go private
LLC + Launch Setup
Your company, done for you — ready to sell worldwide.
$2,999
One-off · state fees extra · 3 months support
  • US LLC formation + EIN
  • Business bank & payment accounts
  • Website, email & domain
  • Social media accounts
  • 3 months of support after launch
See what's included
On-site days
For program clients: I come to you in person.
$1,000/day
Min. 2 days · travel at cost
  • Strategy intensives
  • Hands-on setup with you
  • AI & team training
  • Written summary after each day
On-site days
Nomad & family transition

Yes, it works with kids.

Our children were seven and eight when we left. School became the world. The logistics are real — and solvable, if you plan them before you go.

  • WorldschoolingEducation on the road: what we did, what worked, what didn't.
  • Residency, banking & tax structureConnections to trusted partners when you're ready to formalise.
  • The slim household11 kg per person — how to let go of everything that ties you to one place.
  • The first test tripTreat the first destination as a trial, not a life sentence.
Family on the road
2017
Beach at sunset
On the road
Add-on

Want me there in person?

Program clients can book on-site days: $1,000 per day (or your currency), minimum 2 days.

On-site days
FAQ

Questions about starting

Still unsure? Book a 30-minute Clarity Call and ask me directly.

Book a Clarity Call
Do I need a business idea already?

No — but you need skills and the will to use them. In the first weeks we turn what you already know into an offer people pay for.

Do I have to quit my job right away?

No. We plan a runway: build the business on the side, reach first income, then decide when to jump. Safely, not recklessly.

Is a US LLC right for me?

Often, for online businesses selling internationally — but not always. Your residency and tax situation decide. I'll show you the options and connect you with licensed advisors where needed; this isn't legal or tax advice.

Can I do this with a family?

Yes. We've travelled full-time with two kids since 2018. Family logistics are part of the mentorship.

Who is this not for?

People looking for get-rich-quick shortcuts or someone to do the work for them. You bring the commitment; I bring the map and the experience.

Your next step

Your own business. Your rules. Your place.

Book a mentor call — we'll look at your situation and map your way out of the hamster wheel.

Book a mentor callFreedom Mentorship